This stage focuses on players who have been inactive within a specific period, e.g.: 7–30 days. The goal is to make their first step back feel guided, simple, and instantly rewarding.

How it works:

• The licensee will provide us with the users they want to reactivate. We’ll tag and segment those players in Player Journey, which will identify the inactive group and automatically target them with a personalized welcome back message.

• Players receive tailored Missions that require minimal effort, small actions that feel achievable.

• Completing the first Mission immediately triggers an Engagement Game, giving them instant gratification.

EXAMPLE MISSIONS PRIZE STRUCTURE:

ENGAGEMENT GAME PRIZE DISTRIBUTION:

Outcome: Players take their first step back into play, breaking the inactivity barrier with a positive experience.

Benefits:

• Makes re-entry simple and achievable for inactive players.

• Delivers immediate gratification through Missions and an Engagement Game.

• Creates a positive first experience that helps overcome the inactivity barrier.

Once players complete their first action, they unlock the next level of the journey. This stage focuses on reinforcing activity and giving players a sense of progression.

How it works:

Players must complete any second mission of their choice, which then serves as the gateway that automatically enrols them into the Reactivation Leaderboard.

Outcome: Players begin to build consistent activity, motivated by progression, rewards, and competition.

Benefits:

• Builds momentum by encouraging players to complete further objectives.

• Introduces visible progression through automatic Leaderboard enrolment.

• Motivates continued play through rewards, competition and status.