
Lunar New Year: Year of the Goat
Celebrate the arrival of the Lunar New Year with a campaign inspired by the Year of the Goat, a symbol of harmony, prosperity and good fortune. Combining engaging promotional mechanics with exciting rewards, this promotion is designed to captivate players and drive activity throughout one of the year's most significant cultural celebrations.
Keep the festive spirit alive with rewarding experiences, exciting surprises and plenty of opportunities for players to celebrate, win and welcome the new year in style.
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Ring in year of the goat in our 243-way slot - Goood Heavens™!
Each goat brings a unique thrill... The Red Goat triggers the Match 3 feature, where the Mini, Minor, Major or Grand MUST be won. The Green Goat awards free games with expanding reels and extra ways to win. Finally, the Blue Goat will spin the Prize Wheel for your chance to win cash prizes worth up to 120X or two other goat features.
A Lunar New Year themed game within a game where players pick on screen to reveal their prize.
BENEFITS:
Festive Engagement - Adds an extra layer of excitement and celebration.
Themed Player Experience - Delivers a memorable seasonal event inspired by luck, prosperity, and fortune.
Increased Session Length - Encourages extended play and deeper engagement throughout the campaign.
MECHANICS:
Campaign Duration: Saturday 6th February (Lunar New Year Celebration)
How it works: Once per day, players can stake €/£20 on selected games unlock the Engagement Game to reveal a prize.
PRIZE TABLE:
A vibrant leaderboard promotion inspired by the luck, prosperity, and celebration of Lunar New Year.
BENEFITS:
Sustained Engagement - A festive competition that keeps players climbing the leaderboard in pursuit of prosperity.
Live Competition - Real-time rankings create excitement and encourage repeat play throughout the celebration.
Revenue Acceleration - Drives turnover and increased activity during one of the biggest seasonal events of the year.
MECHANICS:
Campaign Duration: 5 days (running alongside Lunar New Year celebrations)
Prize Pool: Times
How it Works: Players earn Prosperity Points based on win performance per spin.
Points are awarded using a 100x win-to-bet multiplier, with double points available on selected featured games.
Max Points per Spin: 50,000
Minimum Points to Qualify for Prizes: 100
PRIZE TABLE:
PERFORMANCE BOOSTERS:
Red Envelope Bonus:
+300 bonus points for a player's first qualifying win on each featured game.
Golden Ram Bonus:
Any win 25x or higher earns an additional +1,500 points.
Players progress through themed challenges celebrating luck, fortune and prosperity, building anticipation towards rewarding Lunar New Year prizes.
BENEFITS:
Daily Retention Driver - New missions each day encourage consistent return play.
Portfolio Discovery - Drives exposure across featured festive and top-performing titles.
Seasonal Relevance - Perfectly aligned with the traditions, excitement and celebrations of Lunar New Year.
MECHANICS:
Campaign Duration: 4 days
How it Works: Players receive 2 new missions each day. Every two missions completed unlocks rewards. Total: 8 Missions, 70 Free Spins.
Minimum Bet: £/€0.20
DAILY MISSION PLAN:
| Day | Mission | Game | Reward |
|---|---|---|---|
| Day 1 | Complete 10 spins | Coin Coin Coin | 10 Free Spins |
| Trigger (selected in-game feature) twice | Fire Blaze: Eternal Lady | 10 Free Spins | |
| Day 2 | Bet a total of £/€40 | Goood Heavens | 15 Free Spins |
| Collect 5 wins (win>bet) | Panda Blitz | 15 Free Spins | |
| Day 3 | Get a win 5x greater than your bet | Moo Moo Moo | 20 Free Spins |
| Complete 100 spins | Triple Meow Riches | 20 Free Spins | |
| Day 4 | Bet a total of £/€60 | Book of Sakura | 25 Free Spins |
| Trigger (selected in-game feature) twice | Mahjong Magic | 25 Free Spins |
Proven Impact - Boost player engagement, retention, and revenue with strategies that deliver results.
Effortless Integration - Designed to plug seamlessly into your existing platform with minimal effort.
Ongoing Partnership - From setup to success, our team is here to support you every step of the way.
PLAYTECH SUPPORT:
Expert consultation on game mechanics
Tailored prize structure recommendations
Assistance with campaign setup
QA support for licensee-managed campaigns
In-depth post-campaign performance analysis
GET IN TOUCH
Let’s discuss how we can tailor these promotions to fit your specific needs and maximize their impact. Please feel free to reach out for any further information.
